WALKAWAY In The News
AUTOMOTIVE NEWS ALL-STARS: JOEL EWANICK
MARKETING PROGRAM OF THE YEAR
Automotive News
July 6, 2009 – Over the past year, the auto industry has been buffeted by bankruptcies and bailouts, collapsing sales and CAFE changes. Many managers felt overwhelmed, but a select group prevailed.
The Assurance program was so simple that it had other marketers slapping their foreheads and asking, “Why didn't I think of that?” Buy a Hyundai. If you lose your job, bring it back. Few cars came back, but an awful lot went out the doors of Hyundai dealerships. Other brands picked up the idea, but Joel Ewanick started the ball rolling.
Download a PDF Version
About WALKAWAY USA, LLC
WALKAWAY USA, LLC (www.walkawayusa.com) is a division of EFG
Companies (www.efgcompanies.com), an industry leader in providing
innovative performance management solutions and technologies to the
retail auto industry. WALKAWAY USA markets and administers WALKAWAY®
Protection for Automotive Financing. WALKAWAY is the First and Only
Vehicle Return Program™ that protects consumers from financial
shortfalls arising from the depreciation of new and used vehicles
(negative equity).
AdAgeMarketerOfTheYear11-09-2009.pdf
Media Contact
Laura Krone
EFG Companies
(972) 445-8341
Back To Top
|
